Gute Instrumente

Auctions lead to Nobel Prize

The Guardian Article is here. Plus press release page with further details, pictures, illustrations. “This year’s Laureates, Paul Milgrom and Robert Wilson, have studied how auctions work. They have also used their insights to design new auction formats for goods and services that are difficult to sell in a traditional way, such as radio frequencies. […]

Winners 2020 Global Media Awards

The winners of the Global Media Award 2020 of INMA are listed here. It is an enormous number of successful projects from newspapers and media houses of 44 countries. The 16 categories offers ideas – more than ideas – effective ways to put them into action. As it goes from Brand Awareness Campaign to Best […]

Was machen die Medienhäuser weltweit? In welche Bereichen schaut man als Jury? Wenn es um Markenaufbau geht. Um Verbindungen zur Gesellschaft, zu den Nutzern. Wie setzt man Anlässe/Events um neue Medienprodukte zu etablieren? Die Datenanalyse hilft zu besseren Angeboten, zu besserem Verständnis. Und ja, wie setzt man den Zeitungsdruck ideal ein? Benutzt Video oder Audio? […]

INMA Global Media Awards 2020

Norbert Specker is in the jury for INMA Global Media Awards. Use the option to show your best projects within the international comparison. In addition you motivate your crew. (Enter until 24th of January 2020). Over 100 winners in the last years and many hundred finalists. Here the winners of 2019 and great campaigns in the last years. […]

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